
The Zombie Cure
So, pretend for a minute that you’ve been asked to consult for a company. You do a little research on them: they’re a name brand, their products have names your parents might recognize, and there are a bunch of hot startups providing the same service for free. Basically, they have a distinguished history and a lot of resources, but they are already on the wrong side of the disruption wave. In short, they’re getting their butts kicked in the market. These companies are sort of